![WSJ: Adidas' Post-Ye Strategy to Focus on Sports Instead of Celebrities, Remaining Yeezy Stock to be Sold for Charity - Retail TouchPoints WSJ: Adidas' Post-Ye Strategy to Focus on Sports Instead of Celebrities, Remaining Yeezy Stock to be Sold for Charity - Retail TouchPoints](https://www.retailtouchpoints.com/wp-content/uploads/2023/05/bjorn-gulden-adidas-ceo-image-cropped-960x540.jpg)
WSJ: Adidas' Post-Ye Strategy to Focus on Sports Instead of Celebrities, Remaining Yeezy Stock to be Sold for Charity - Retail TouchPoints
![Adidas says proceeds from the sale of Kanye West's 'Yeezy' merchandise will go to charity - Face2Face Africa Adidas says proceeds from the sale of Kanye West's 'Yeezy' merchandise will go to charity - Face2Face Africa](https://cdn.face2faceafrica.com/www/wp-content/uploads/2023/05/Image-15.jpg)
Adidas says proceeds from the sale of Kanye West's 'Yeezy' merchandise will go to charity - Face2Face Africa
Ex-Yeezy COO says it's a 'smart move' for Adidas to sell leftover stock and donate proceeds to charity
![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg)